The betacup Challenge Launches an Open Collaboration Initiative to Reduce Paper Cup Consumption.

Betacup from the betacup on Vimeo.


* 58 billion paper cups are thrown away (not recycled) every year
* According to the Environmental Defense Fund, 20 million trees are cut down in the process of manufacturing paper cups and we could power 53,000 homes with the energy we consume through our paper cup consumption.

Meghan suggests we jam on this project.

Q: Is there a more convenient (adoptable) alternative?

All in favour? Yep.

More info here.

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